Reframe: Digitizing Media, Expanding Access
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Images
Reframe Home Page
Topics:
Target Audience:
college students, educators, engaged artists and non-profits, Latino/a and Native American artists, libraries, schools
Geographic Area:
Budget
Raised to date: $600,000.00
Estimate to complete: $200,000.00
Total Estimated Budget: $800,000.00
The budget numbers above are accurate as of 03/01/2009
Key Personnel
Brian Newman
CEO of Tribeca Film Institute
Brian Newman was recently named the President & CEO of the Tribeca Film Institute (TFI) as the result of a combination between Renew Media and TFI. As a combined organization, the primary objective is to create one institution dedicated to innovation in film and media, the enrichment of audiences and the promotion of education, understanding and creativity through the media arts. TFI now gives approximately $1 .25 Million annually to filmmakers and media artists through grants and fellowships in the United States and Mexico, in addition to other programs for media artists, youth and the general public.
Newman was previously executive director of IMAGE Film; Video Center, overseeing the Atlanta Film Festival among other programs. Previously he held positions at the IFP and the South Carolina Arts Commission. Newman has an MA in Film Studies from Emory University.
Funders
| Name | Amount | Date | |
|---|---|---|---|
| John D. & Catherine T. MacArthur Foundation | $500,000.00 | 01/01/2008 | |
| National Endowment of the Arts (NEA) | $40,000.00 | 01/01/2008 | |
| Andy Warhol Foundation for the Visual Arts | $50,000.00 | 01/01/2008 | |
| New York State Council on the Arts | $10,000.00 | 01/01/2008 |
Short Synopsis
Reframe will help individual filmmakers, broadcasters, distributors, public media organizations, archives, libraries and other media owners to digitize, market and sell their work using the Internet.
Description/Treatment
Reframe is a program of Tribeca Film Institute, and is funded by the John
D. & Catherine T. MacArthur Foundation with additional support from
the Andy Warhol Foundation for the Visual Arts and the National
Endowment for the Arts.
Reframe will help individual filmmakers, broadcasters, distributors,
public media organizations, archives, libraries and other media owners
to digitize, market and sell their work using the Internet. The Reframe
website, reframecollection.org, is intended to become the one-stop
location for anyone seeking these films as well as an important
resource for filmmakers and distributors.
The Problem
Substantial amounts of film, video and media arts materials remain “stuck on the
shelf,” inaccessible to large segments of the public. Sometimes this
is due to rights-clearance issues, but more often it is because of the
high cost to convert them to the digital formats that would allow for
broad circulation. Even media that is available for distribution can
be difficult to find because it is held and catalogued in many places,
in less than ideal databases.
The Amazon/Renew Partnership
The Reframe project solves these problems using the most robust
features available online for connecting communities to content. In a
unique partnership with Amazon’s CreateSpace (formerly CustomFlix)
division, Reframe will convert all content to high-quality digital
files. Works in video formats will be digitized for free, with film
being digitized “at-cost.” Content will then be made available for
non-exclusive distribution at prices set by the content owner through
both the Amazon storefront and the Reframe website, and can be made
available directly from the content owner’s website using Amazon’s
custom shopping cart features. All content will be available as DVD on
Demand, Download-to-Own or Rent and Streaming.
A Community of Content
Reframe’s website is designed to become a community hub that will
collect content from numerous sources of independent and alternative
media, much of it available to the public for the first time.
Ultimately, Reframe will become a destination for scholars, artists,
teachers and film enthusiasts to easily search for and locate content.
Users will be encouraged to build profiles and create and share lists
of favorite videos, rate and discuss the films they have seen, and sort
titles according to their popularity among users with similar
interests.
Reframe will also function as a curator of content, offering
topic and theme-based film series of Reframe titles that have been
curated by subject matter experts. The site will also feature blogs and
other symposiums from noted directors, professors, critics, film
societies and experts in the field – all to enrich the experience
related directly to the content.
Future Development
As Reframe grows, TFI will strike partnerships with additional content
providers, such as iTunes and other platforms, enabling consumers to
buy content for multiple players, devices and formats, and helping
content-holders through a one-stop interface that manages rights for
multiple platforms and outlets. Future Reframe projects include the
development of new licensing alternatives, projects to research and
solve copyright-related concerns, clip library capacities, and delivery
of content via specialized formats such as in online courseware, as
components of games and through mechanisms not yet invented.
The Tribeca Film Institute is a 501©(3) nonprofit organization.
Additional programs can be found at tribecafilminstitute.org
Click here to ask for more information about this project: