3-Minute Egg
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Website
Topics
Arts & Culture: Ballet, Classical Music , Experimental Music, Fiction, Hip Hop, Jazz, Mixed Media, Modern Dance , Opera, Painting, Photography, Poetry, Postmodern Dance, Rap, Rock Music, Sculpture, Theater
Project Geography
US: Minnesota
Identity Niches
African American, Asian, Gay/Lesbian/Bi/Transgender, Jewish, Latino, Native American, Religious, Student, Women
Budget
Raised to date: $16,250.00
Estimate to complete: $58,750.00
Total Estimated Budget: $75,000.00
The budget numbers above are accurate as of 02/25/2010
Status
Production
Media Type
Video
Project End Use
Internet
Key Personnel
Matt Peiken
Executive Director
Founding executive director and producer of 3-Minute Egg is Matt Peiken. Before launching 3-Minute Egg, Peiken spent more than 20 years as an arts and features staff writer with daily newspapers -- and a year as managing editor of the Walker Art Center's bimonthly magazine. He has won feature writing awards from the Associated Press, Society of Professional Journalists and the California Newspaper Publishers Association, and been a fellow with the Poynter Institute, in St. Petersburg, Fla., and the National Arts Journalism Program at Columbia University, in New York City.
Outreach/Engagement Plan(s)
We've produced a number of pieces focusing on artists of color, GLBT artists and others on the margins on public awareness. In 2010, we plan specific audience outreach to audiences with particular interests in these artists when they're highlighted in a 3-Minute Egg video. We're also working with instructors in the visual arts department at the University of Minnesota, Anoka-Ramsey Community College and other schools to incorporate 3-Minute Egg into their curricula.Funders
| Name | Amount | Date | |
|---|---|---|---|
| Personal Contribution | $125.00 | 12/21/2009 | |
| A Very Small Arts Fund | $750.00 | 11/01/2009 | |
| Rimon: The Minnesota Jewish Arts Council | $1,900.00 | 10/15/2009 | |
| Metropolitan Regional Arts Council | $8,600.00 | 09/20/2009 | |
| Individual donors | $4,875.00 | 09/17/2009 |
Location
3140 46th Ave. S.
Minneapolis, MN, 55406
Short Synopsis
3-Minute Egg is a daily video blog exclusive profiling Twin Cities artists and their work. Our slogan: The Twin Cities arts seen.
Description/Treatment
3-Minute Egg launched September 2008 as the nation's first daily video blog focusing on a local arts community. 3-Minute Egg opens windows onto artists and arts happenings across a spectrum of performing and visual disciplines—dance and theater, film and visual art, performance art, public art, rock, jazz and hip-hop, comedy, literature, traditional and slam poetry, and the classical arts. New videos go online every Monday through Thursday—more than 270 and counting since our launch.
The content is geared for the thousands of artists, hundreds of arts groups and legions of audiences and supporters who comprise the Twin Cities arts community. These are smart, passionate, engaged people often dulled and dismissed by the arts coverage in mainstream media. 3-Minute Egg exclusively profiles Minnesota-based artists, many of them otherwise undiscovered and unheralded by larger media outlets. We also focus only on new creative work, eschewing the tried-and-true to highlight homegrown artistic exploration and risktaking. That means training our lens on local playwrights, composers, choreographers and others largely ignored by other media. More than merely previewing upcoming shows and exhibitions, 3-Minute Egg brings viewers into rehearsal rooms and recording studios, on stage and backstage, into gallery spaces and opening nights—illuminating the artistic process as much as the final artistic product.
Each 3-Minute Egg mixes interviews with footage of the artwork into three to four minutes of high-definition video. These videos are distributed in a variety of platforms and outlets—the core 3-Minute Egg Web site (3minuteegg.org), our Facebook fan page, iTunes, YouTube and elsewhere. In June 2009, 3-Minute Egg also became a weekly program on the Minnesota Channel of Twin Cities Public Television. 3-Minute Egg also partners with the Minneapolis Star-Tribune to deliver one video each week over its Web site.
3-Minute Egg is published under a Creative Commons license—not only is the content free to view, but open for anyone to embed into their own Web sites. This allows artists and arts groups profiled in a given piece to incorporate the video into their own Web sites. All the content is archived and easily searchable at 3minuteegg.org by artist name, artistic discipline, location and other elements.
Click here to ask for more information about this project: